India’s main mobile bills company now wants to end up a messaging massive.
Paytm is preparing to release a messaging feature inside its app, someone familiar with the problem informed the Wall Street Journal (paywall).
The Noida-based totally startup, sponsored by means of Japanese giant SoftBank and China’s Alibaba, helps payments between individuals and among customers and groups. Users also can make myriad purchases, from meals to flight tickets, via its cell pockets.
Its messaging characteristic, that allows you to let humans percentage textual content, movies, and snap shots, at no extra cost, ought to debut in weeks, the WSJ pronounced.
At 230 million users, Paytm’s consumer base is already larger than WhatsApp’s two hundred million in India. The latter is yet to launch its peer-to-peer payments facility in the country and enterprise-purchaser conversation is still at the drafting board. So Paytm may want to probably entice WhatsApp customers, the WSJ’s supply stated.
It would additionally positioned Paytm toward Chinese massive Tencent’s WeChat app, which gives a complete suite of services, from hailing cabs to paying payments, to nearly a billion users. In any case, this isn’t the primary time that WeChat has been emulated in India.
The u . S ., in any case, is already the second-biggest market for messaging apps globally. By 2020, its e-bills marketplace could be well worth $500 billion, contributing 15% to the usa’s GDP, in keeping with the Boston Consulting Group.